Friday, August 6, 2010

Simple is better

Somehow the message of fun and simplicity is lost on the following piece.

The ad talks a lot about the "stainless steel trim", the "new appealing bowling colors" and there's even a mention about the "nylon rail guard". And it's easy to service too.


Only at the very end of the copy it says something about the user experience. "Six profit-proven games-in-one". Wtf?


But it does not say squat about them, either.

It's a coin-op amusement machine, for crying out loud. It's supposed to be fun. And simple.


"Strike ball", 1963
-click to enlarge-

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