Tuesday, October 5, 2010

Glamorous Foodarama

More 50's extravaganza and excessive consumption. The Foodarama refrigerator.


"Foodarama", 1956
-click to enlarge-

Only in prosperous post-war America you could find a behemoth fitted with a "freezer-wrap dispenser", a "breakfast bar " and a "banana rack" - truly, a glowing statement to the rising standards of living and the new status symbol of home appliances.

And, with the added value of a stereotypical 50's family using the fridge.

"Spaciousness", "glamorous", "beauty" and "magic" are all there to see - a perfect example of the work Mad Ad Men are paid to do.

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