For the best part of the 20th century, asbestos was regarded as an almost "mythical" friend of Industrialisation - fireproof and waterproof, asbestos could be spun into cloth, or compressed into tiles, bricks and whatever else you could think of.
As the ad says "this wonderful substance brings safety..." - until the late 20th century - when asbestos was found to cause a very deadly, very painful form of lung cancer. Ouch.
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