If there was ever a sillier name for a trade organisation, the "America Meat Institute" -sponsor of this ad- takes the cake.
Also silly is the claim that luncheon meat is goodness in a can... 12 hearty, tasty ounces of it.
The reality is that packed meat is actually high in salt and cholesterol, it is manufactured from the unsaleable bits and bobs that nobody wants to eat, and is considered an emergency erzats for when you can't actually eat real meat.
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