Showing posts with label 1954. Show all posts
Showing posts with label 1954. Show all posts
Saturday, November 13, 2010
Tuesday, June 29, 2010
All your circuits belong to us
This ad could be called "the insane march of technology" - on a closer inspection, that is really what happens here.
On a previous ad from 1949, for the princely sum of $229.95 you could buy a 10-inch TV - now in 1954 you can become the proud owner of a 24-incher for the same money. Considering inflation, it's actually cheaper to buy a bigger TV.
The mechanics of the markets are the same -it's always cheaper to buy later in the cycle of adoption of a product, be it a black-and-white Admiral TV or a spankin' iPhone.
But the really important detail here is in the copy.
The "Admiral precision circuits" and automated fabrication process is a distinctive selling point. This might be the first-ever advertisement of a printed-circuit product outside the military.
Awesome! Surely, a vision of things to come.
On a previous ad from 1949, for the princely sum of $229.95 you could buy a 10-inch TV - now in 1954 you can become the proud owner of a 24-incher for the same money. Considering inflation, it's actually cheaper to buy a bigger TV.
The mechanics of the markets are the same -it's always cheaper to buy later in the cycle of adoption of a product, be it a black-and-white Admiral TV or a spankin' iPhone.
But the really important detail here is in the copy.
The "Admiral precision circuits" and automated fabrication process is a distinctive selling point. This might be the first-ever advertisement of a printed-circuit product outside the military.
Awesome! Surely, a vision of things to come.
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