Thursday, August 19, 2010

Forgiving women

Old advertisements are an incredible tool for understanding the cultural norms and rules accepted by society.

Back in 1946, you could get away with an ad, in a nation-wide magazine, with the tagline:

"Forgive Her, she's only a woman."

The rest of the ad is just as "balanced" -women are portrayed as finicky fumbling creatures that can't be trusted.

From our perspective, it seems like the world before the sixties was not as fun or attractive. Sanforised or not.


"Forgive her", 1946
-click to enlarge-

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