Almost subliminal

"Sleeping women of the free world, Uncle Sam needs your help". Or so it can be inferred from this clever piece -almost war propaganda- from an underwear manufacturer.

Even nighties can be patriotic -this ad is pointing out the benefit of a good sleep for improving efficiency in war work. And what better underwear for sleeping well? You guessed it.

The "Fighting Trims" - did nobody come up with a better name for this? Ouch.

"Keep in trim", 1943
-click to enlarge-