The shadow touch

It doesn't exactly say what the shadow touch might be, other than a marketing ploy, but it's thanks to advertisements like this one that we know what the past was like.

Almost terrifying!

"Shadow touch", 1956
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Drive and dine

Fathers who take their families once a week for dinner are "the greatest guys in the world". They get to spend the beautiful Spring days together, and Dad can let Mother "off the kitchen duty once a week".

Charming. Truly vintage 1950's sexism.

Not surprisingly, the ad itself is sponsored by General Foods International -a conglomerate- and the National Restaurant Association. Talk about propping up the market!

"Drive and dine", 1956
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Glamorous Foodarama

More 50's extravaganza and excessive consumption. The Foodarama refrigerator.

"Foodarama", 1956
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Only in prosperous post-war America you could find a behemoth fitted with a "freezer-wrap dispenser", a "breakfast bar " and a "banana rack" - truly, a glowing statement to the rising standards of living and the new status symbol of home appliances.

And, with the added value of a stereotypical 50's family using the fridge.

"Spaciousness", "glamorous", "beauty" and "magic" are all there to see - a perfect example of the work Mad Ad Men are paid to do.

Laptop extravaganza

Nothing better than the convenience of your own private typewriter.

How the Executive guy is typing on his own without an efficient, underpaid  executive assistant to do it for him, is a mystery to me. And the Navy guy in front of the radar screen? How does he manage to get anything done?

"Lifetime partner", 1956
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This is the 1950's after all!