Monday, March 15, 2010

The Violet Ray is coming to you

Behold! For one dollar. The Violet Ray.

What? You've never heard of The Violet Ray? You kiddin' me?

The universal miracle cure for whooping cough, eye diseases, insomnia, lumbago and many, many more ailments of our modern way of life?


"Violet Ray", 1924
-click to enlarge-

The advertising industry in the interwar years had a tremendous role in the reach and popularity of all sorts of treatments, preparations and patented devices that belong to the realm of pseudomedicine and quackery. Probably the growing economy and the scientific advances of the time led many people to believe that anything that came out of a laboratory was good.

Some, like our Violet Ray here, have morphed into toys for Bondage and Submission, whilst others -like the toiletries with radioactive components, are outright dangeous and disappeared altogether after World War II.

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