Your sights are set on me

I really want to shake the hand of the adman that came up with this bizarre piece,

"Are your sights set...", 1959
-click to enlarge-

You mean black people go on dates toting shotguns -posing as old white people do- and they worry about their deodorant? I can think of the words patronizing and race-insensitive in the same sentence.

For crying out loud. I'm so relieved the sixties actually changed all that.