This is a fantastic piece from 1949 - television sets were fairly new back then and the consumerist boom of the 1950's was about to get in full swing.
But prices were still very high.
The smallest set on this ad is $229.95; back then it was 10% of the yearly average wage, or 25% of the average price of a brand new car. So buying a television set is an investment.
How do you sell it?
Make it easy to use. No aerial (antenna) - they all use the Philco Electronic Built-In Aerial System!
Just "Plug and Play". What a wonderful expression: it sold televisions back then, and it's still selling computers and operating systems right now.
But prices were still very high.
The smallest set on this ad is $229.95; back then it was 10% of the yearly average wage, or 25% of the average price of a brand new car. So buying a television set is an investment.
How do you sell it?
Make it easy to use. No aerial (antenna) - they all use the Philco Electronic Built-In Aerial System!
Just "Plug and Play". What a wonderful expression: it sold televisions back then, and it's still selling computers and operating systems right now.
"Just plug in and play", 1949
-click to enlarge-
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