Thursday, June 2, 2011

Female afflictions

A wonderful ad from the pre-"womens liberation" movement of the late '60s. The product is purported to relieve stomach acid discomfort ocurring from tension in everyday chores.

Women back then did things like "cleaning". Or "ironing". Very charming. No mention of "working in an office".

But including "punish" and "temper" has raised a few eyebrows around the editorial team - we leave you to guess the context of those ones.


"Magnesia", 1965
-click to enlarge-

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