Female afflictions

A wonderful ad from the pre-"womens liberation" movement of the late '60s. The product is purported to relieve stomach acid discomfort ocurring from tension in everyday chores.

Women back then did things like "cleaning". Or "ironing". Very charming. No mention of "working in an office".

But including "punish" and "temper" has raised a few eyebrows around the editorial team - we leave you to guess the context of those ones.

"Magnesia", 1965
-click to enlarge-

X-Ray vision

Two ads for similar "inventions", in the same science magazine of 1965. Is the market for these things that big?

"Amazing X-Ray", 1965

The line art of the ads says a lot about the business and marketing ideals of the companies that sell them - the one above is a bit of an amusement, whilst the one below has got an ominous, perverted tone to it.

"X-Ray Specs", 1965