Be sociable

Once upon a time, cola drinks were respectable drinks for adults -this was way before the obesity epidemic started in America.

The message is that it's fine for "hipsters" to drink Pepsi. Be one of them.

"The Sociables", 1960
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In color

Read carefully the copy in this ad from 1960 and ask yourself: "Who'd be so thick to order one of these?"

The ad talks about a screen that fits over you current black-and-white TV screen, and produces "...brilliant, eye-filling colors..."

And your friends will like it too - they'll get to make jokes about you and your "color TV".

"Thrilling color", 1960
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Spring is in the air

Another lovely anachronism from the golden era of tobacco advertisement.


A refreshing air-conditioned cigarette. And all the weasel-words are there, along with the self-aggrandising and dubious claims, and the empty comparisons.

"Tastes delicious", 1960
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But it cannot be THAT delicious. C'mon, it doesn't taste like chicken!