Only men need apply

This recruitment ad is both chauvinistic and borderline camp, even though it encourages readers to join the Army to feel like real men.

"Feel like a man", 1963
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Click, click, click

According to this ad in a well-know American music magazine, in the early sixties Australia is still a land of... sheep-rearing people.

"Click go the shears" is a traditional Australian folk song. Not surprisingly, it is about men shearing sheep. Surprisingly enough, someone used this concept to draw the reader's attention into the growth and popularity of American music in the Australian market.

Talk about stereotypes. And gotta love the photo of the factory -near Sydney- at the bottom of the piece.

"Click go the shears", 1963
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Simple is better

Somehow the message of fun and simplicity is lost on the following piece.

The ad talks a lot about the "stainless steel trim", the "new appealing bowling colors" and there's even a mention about the "nylon rail guard". And it's easy to service too.

Only at the very end of the copy it says something about the user experience. "Six profit-proven games-in-one". Wtf?

But it does not say squat about them, either.

It's a coin-op amusement machine, for crying out loud. It's supposed to be fun. And simple.

"Strike ball", 1963
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