Portable communicator

Motorola these days is associated with cellular phones and funky tablets; but they have a long history at building gadgets: they invented car radios in the 1930's and they also invented the earliest personal communication devices: the hand-held "Handie-Talkie", during World War 2.

Heavy and clumsy looking, but this makes for a really exciting collectable.

"Handie talkie", 1945
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The shadow touch

It doesn't exactly say what the shadow touch might be, other than a marketing ploy, but it's thanks to advertisements like this one that we know what the past was like.

Almost terrifying!

"Shadow touch", 1956
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Only men need apply

This recruitment ad is both chauvinistic and borderline camp, even though it encourages readers to join the Army to feel like real men.

"Feel like a man", 1963
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Be a patriot

Another Cold War example of how to stir those patriotic feelings: see what the bad guys are doing, and then come and see us try to do it better.

"Russian Expo", 1967
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Be sociable

Once upon a time, cola drinks were respectable drinks for adults -this was way before the obesity epidemic started in America.

The message is that it's fine for "hipsters" to drink Pepsi. Be one of them.

"The Sociables", 1960
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